How Voice Outreach Cut Costs and Boosted Conversions

Company Overview

Our client, a Midwest-based pest control company, partnered with Home Connect to pilot a new voice outreach model during peak season. With a monthly marketing budget of $40,000 and a six-month commitment, the client was seeking a smarter, more scalable alternative to door-to-door sales and underperforming digital ads.

This campaign served as both a lead generation initiative and a test case for Home Connect’s performance-based call strategy.

Market Context and Challenges

Customer acquisition in the pest control industry is traditionally resource-heavy. Door-to-door sales are costly and difficult to scale. Paid digital channels can be inconsistent and competitive. Seasonal pressure in the Midwest intensifies the challenge, with limited time to generate quality leads at a sustainable cost.

The client needed a faster, more predictable way to generate interest, qualify prospects, and drive new business without growing their internal team or overspending on inefficient tactics.

The Solution

Home Connect launched a streamlined outbound calling campaign using a focused team of five trained sales representatives. Each rep worked one hour per day and was compensated based solely on performance. This model created strong incentives for results and minimized upfront costs for the client.

The strategy included:

• Live outbound calls to targeted homeowners
• Real-time lead submission through a custom tracking system
• Outcome-based compensation for reps, fully aligned with client success

This campaign was designed to test the effectiveness of Home Connect’s voice outreach model in a live market environment.

Marketing Expenditure and Customer Acquisition Efficiency

With a fixed campaign cost of $40,000, the pilot delivered the following results:

• 8,000 total dials
• 2,252 live conversations
• 696 qualified leads submitted
• 30.9% conversion rate on live connects
• $57.47 cost per lead
• Reps averaged $120 per hour based entirely on performance

Compared to traditional acquisition strategies, this model reduced customer acquisition cost by more than 85 percent while improving efficiency and consistency.

Results and Impact

The campaign delivered clear, measurable value for the client. Live connects converted at over 30%. Cost per lead remained under $60. Reps were highly productive and aligned with campaign outcomes.

Most importantly, the pilot validated Home Connect’s human-first outreach model. A small team, using targeted outreach and data-informed scripts, was able to drive qualified, intent-based leads at scale without requiring field sales teams or major media investment.

This performance confirmed the model's value for both short-term acquisition and long-term scalability.

Future Considerations

Home Connect is currently building a 10,000 square foot call center and expanding its team to more than 300 representatives. The platform is evolving to support blended outreach through live calls, SMS follow-ups, and email nurturing to maximize engagement across markets.

For pest control companies and other home service providers, this creates a powerful opportunity to:

• Generate qualified leads faster
• Reduce acquisition costs
• Reach customers directly with human connection and precision targeting

Conclusion

This campaign demonstrated that voice outreach is a high-performing and scalable solution for pest control companies. With more than 30% of live conversations converting to qualified leads and a cost per lead under $60, the results speak for themselves.

For companies struggling with high customer acquisition costs or inconsistent lead flow, Home Connect offers a proven, performance-based path to growth.

Talk to our team to see how this model can work in your market.

References

Bojerski, M. (2025). How Voice Outreach Cut Costs and Boosted Conversions

Home Connect Publishing